Kraft Heinz enters the alcohol market for the first time

Kraft Heinz is entering the alcohol market with its brand, Crystal Light.

The company announced on Tuesday that it will introduce Vodka Refreshors Crystal Lieaght to some Northeast Retails this month.

Future refreshers will display a “delicious mix of signature odors of Crystal Light, triple filter vodka and light carbonization,” Kaft Heinz said.

The company asked them as “lower calorie cocktails ready for drinks in the market”.

According to Kraft Heinz, the calorie count for a refreshing vodka of crystal light will clock at 77 calories with zero sugar. Their ABV will be 3.8%.

The company will provide wild flavor of strawberries and lemonade during the initial start. They will come at $ 9.99 with four packages, the company said.

With the cherry vodka creeper, Kraft Heinz indicated that he is seeking to build the use of the crystal light client as a mixer and take advantage of the growing demand for “lighter, low calorie” cocktails.

Crystal Light customers “nearly one in five-in-skin” make cocktails using brand drink mixtures, according to Kraft Heinz. The company also said that almost 40% of people who drink strong seltzers have a preference for drinks with an ABV below 4%.

“With tens of millions of videos on social media showing creative ways to mix crystal light on the cocktails, creating a delicious low-calorie refresh was a natural step for us. We are bringing fans a ready-to-be-tan version in a new, refreshing, refreshing-shaped format,” Drinks Mixes Jeremy Kross.

The company is seeking to bring extra flavor of crystal light refresh and multiptack options as part of an expansion in 2026.

In the SH.BA, the beast -made cocktail market reached $ 903.4 million last year, according to Grand View Research.

Some of the past Kaft Heinz forums in alcohol have included Velveeta Velttini and Claussen Sprritz.

In addition to Crystal Light, well-known brands such as Oscar Mayer, Jell-o, Gray Pupon, Lunch, Classico and Philadelphia fall under the company’s umbrella.

Kraft Heinz saw $ 25.8 billion in net sale during 2024, a 3% decrease compared to a year earlier. Its annual net income, meanwhile, narrowed from $ 2.85 billion to $ 2.7 billion.